MDWholesale Automotive Blog

You’ve probably seen what is called auto wraps by now.  Basically it’s a great big bumper sticker that this covers the car with advertising and it looks pretty good usually.  Apparently these are wrapped to really start to take off now as businesses are finding that it’s a great source of floor traffic and bulding brand image. 

It has been said that in a average sized city of 500,000 people that a car with a car wrap on will be seen one 20,000 to 30,000 times per day.  This equates to around 25,000 views per day.  Now what if you live in a much larger city like Philadelphia Pennsylvania, Los Angeles California or even Manhattan?  You’re one vehicle with an auto wrap on it advertising your business or someone else’s could easily get 50,000 to 200,000 views per day. 

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That’s an awful lot of attention and it really actually is not very costly.  $1000-$1500 for a car and upwards of $2000 for a van might sound like a lot of the beginning but it really isn’t because the only price you pay and then this vehicle is driven around and gets these kind of views every day for as long as you keep that wrap on that vehicle.  According to industry experts that ends up being around $.50 cpm or $.50 per thousand views.  Equivalent advertising in magazines or on TV can cost easily $10 or more per thousand views. 

So right there you can see the value of the car wrap idea.  Now if you’re not thinking of doing up your own business you might do it just to pay off or pay for your vehicle.  How’s that you might say?  Many companies will actually pay you to put in our wrap with their advertising on your vehicle.  And usually they pay you enough that basically your vehicle is free.  Now this also depends on what kind of vehicle you drive, obviously if you drive a Mercedes or Porsche that probably won’t be the case and you probably wouldn’t want to put manufacturers or a companies logo and advertising on your vehicle in those cases. 

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But for everyone else drives a normal car it is definitely something to think about.  Who couldn’t use next for $400 $800 a month in this recessionary economy to just advertise another company’s business on your vehicle?  There are numerous websites and resources you can find online to search for auto wrap on Google to easily locate them.  Now the only piece of advice I have for you is if you live in a homeowners association be sure and check first with your homeowners association to see if they allow you to park your vehicle there if you have a car wrap applied to it.  Some homeowners do not allow business vehicles in their communities and will fine you heavily if you don’t abide by their rules.

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If you are like most families are just become an extension of your closets or basements and is mostly used for storage.  So your cars end up parked outside and exposed to the elements.  Regardless of what area in the country you live in the hot summer sun, rain, snow, pollen, industrial fallout and acid rain will all take a toll on your cars finish.  With the appropriate car cover you can limit or even eliminate the potential damage that can occur over time to your car or truck.

First, what you have to understand is that there different levels of car covers and obviously different prices that they come at.  For instance, a car cover that you go and buy at Wal-Mart for $15 will definitely not provide the same level of protection as a three or five layer cover that made to specifically fit your vehicle and that costs $80.  With car covers, as with many other items, you really do get what you pay for – to an extent.

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You also have to know where to buy and what a good deal is.  The best place to start is by researching it and looking on the Internet to see what’s out there.  You’ll see various names of companies that make or resell various car covers.  They will offer levels they just offer sun protection and others that offer more complete protection.  Some are waterproof many are not.  Some are basically just UV protection.  That’s not to mean that that’s bad anything is better than nothing. 

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You may not need the highest levels of protection especially if your car is not always parked outside, but you may want to move up from the lowest level to something with live more protection when waterproofing or thicker coverage.  Also you will find it cheaper car covers do not last as long and will rip, tear or start to break down faster than some of the others.  It is also a good idea to get a car cover with more secure or tie downs or similar.  This will keep it from blowing away on a windy day or from some cheapskate removing it from your car and stealing it – yes this does happen where people actually do steal car covers.  Usually it’s with the more expensive ones that run upwards of $100 or so.

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My advice is to look on the Internet and auction sites like eBay, look at your local Wal-Mart store and see what they have to offer (usually Wal-Mart tends to have more of the car covers on the lower end of the spectrum), and look at your local auto parts stores like AutoZone.  Shop the price around once you’ve settled on a particular level of protection, style or manufacture of these car covers.  By shopping around you can best ensure that you are getting the best price possible and the maximum coverage you want for your vehicle.

And remember a good quality car cover will add years of life to your car’s paint and your car’s interior as it will keep the interior temperature of your car or truck on average 20° or more below what it would be without the same .  This will help maintain the resale value of your vehicle and make it last and look better for much longer.  A car cover should be thought of this in terms of investment or similar for your vehicle as it is definitely worth more than you’ll pay for it.  Bottom line – if you leave your car outside a car cover will save you serious money in the long run.

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More great articles and posts from MDWholesale.com that you will want to read:

1.  Expensive car wheels and rims and why they are the most stolen auto parts!

2.  Why rear facing child safety seats are safest!

3.  Car loans and insurance for people with poor credit!

4.  The proper test drive and ensuring you get a cream puff!

5.  The real story on Government seized auto auctions!

6.  Headlight cleaning and restoration and what you need to know!

7.  Great car care tips you need to know!

8.  Deep chip and scratch repair